When we started the The Direct Trade Coffee Club, we found a wide range of different definitions for Direct Trade existed in the marketplace. We believe those different definitions are confusing consumers so we created a survey to collect thoughts on what direct trade is and what impact it has on the coffee industry.
The primary goal of the survey is to establish a common working definition of direct trade for our club members. We want to ensure we are communicating clearly with our customers so that when we say the coffee is 'direct trade' they know what that means.
While it is too early to disclose the preliminary results, we have found a couple of interesting things so far:
- There is a tremendous desire to establish a common definition of direct trade
- There is more agreement on the definition than we previously thought
While there is still a lot of work to do, we think positive progress towards a common definition is possible.
We would love your input, please Click here to take survey.
